Team Romney doesn’t think the debates will turn the tide in their favor, so they’re rolling out a secret weapon: Even More Mitt.
According to Politico, the new Romney strategy is apparently to just give voters more Mitt.
“He has to own his message for people, especially women, to buy the messenger,” one top adviser said.A campaign official said: “In a lot of the current survey data, there’s a desire among the electorate to know more about Mitt in terms of how he would lead. Over the next six weeks, the campaign is going to provide a lot more of that.”
Obviously it’s not like there’s any easy solutions to the Romney campaign’s problems, but I’m pretty darn sure that more of Mitt Romney isn’t the solution. They think he needs to “own his message”? Uh, hasn’t he already been doing that? And isn’t that part of the problem?
When that video of Romney writing off 47 percent of the electorate came out, he owned it. He could have distanced himself from it—instead, he doubled down on it. It may have been Romney’s most authentic moment of the campaign, but it was nonetheless a disaster for him. The morning after Romney released that ridiculous statement accusing President Obama of sympathizing with anti-American murderers, he decided to own the statement even after facts surfaced revealing what a foolish statement it had been.